I designed and illustrated the promotions for California Family Fitness' Open House. It's an event that occurs every 1st Wednesdays of every month that's open to members and non-members. It's a chance for everyone to understand the benefits and take advantage of the ammenities that a lot of people don't know are available. It's also a chance for everyone to get to know the staff like it's their family.
It was fun and challenging illustrating this piece. The building is based one of the most recognizable clubs we have, Laguna. The sales VP's wanted something friendly, eye-catching, and welcoming. It's definitely something different than the other promotional items seen in the clubs. This focused on the fact that our gyms don't just focus on the intense workouts, it's also a place where families can go to spend time together while living an active life.